60% Less sugar - Simply Mór Taste

Probably the fruitiest jams in the world, we boost the fruity taste of guilt-free goodness on your spoon.

Our best sellers
€3,90
Cherry Jam
Mor Taste
€3,90
Raspberry Jam
Mor Taste
€3,90
Blueberry Jam
Mor Taste

What customers say about Mór Taste:

"It's fecking delicious."

"How do they manage to make it so fruity?"

"Actually tastes like fruit."

"This made me realise how sweet other jam actually is."

"It's the nicest jam I've tasted yet."

Best Irish Jam and Great Taste Star 2022:

Cherry Jam

Cherry Jam

€3,90

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Less sugar but Mór Taste!

Our Cherry Jam was awarded the best Irish Jam in 2022, winning the Blas na h‘Éireann Gold Award. 🥳

No more 50% sugar in jams! (See here why). Instead of using a lot of sugar, we reduce the sugar to the absolute minimum. We don’t even add any other form of sweetness (such as concentrated fruit juice or artificial sweeteners). Instead, we simply use more cherries. A lot of cherries!

The Mór Taste Cherry Jam has a much higher content of real fruit than other jams. That’s why its consistency is softer, making it a perfect addition to bread, toast and scones - but also much more: Spoon this luscious fruity jam on pancakes, yoghurt or porridge - or eat it straight from the jar.

And, with such a high content of real fruit, our Cherry Jam is even High in Fibre: With 3.7g per 100g it contains more Fibre than any other Jam in Ireland. It's not only tasty, it's also good for you and your gut bacteria.

High sugar, fruit juice concentrate or sweeteners in jams? Not with Mór Taste! 

Join the Jam Revolution today!

Ingredients

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Cherries (85%), Sugar, Gelling Agent Pectin

Nutritional Values

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Typical Values per 100g:
Energy: 487kJ/116kcal
Fat: 0g
of which saturates: 0g
Carbohydrate: 28.6g
of which sugars: 20.0g
Fibre: 3.7g
Protein: 0.5g
Salt: 0.01g

Other information

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Blas na h'Éireann Gold Award 2022
Great Taste Star 2022

Prepared with 88g of Fruit per 100g
Total Sugar content 25g per 100g

May contain pits or parts thereof.
Use a clean spoon, it will last longer after opening.

Fruity Jams are Perfect for

Pancakes, Porridge, Baking, Waffles, Yogurt - and much Mór

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FAQ

There are other jams that are made with fruit only. Why should I chose Mór Taste?

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Other brands add concentrated fruit juices (such as unsweetened grape juice), which is nothing else than - sugar. Mór Taste is currently the only brand in Ireland that actually reduces the sweetness to a minimum creating that fruity but less sweet taste.

Do you add sweeteners?

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We would never add sweeteners or other artificial ingredients to our jams. Instead, we simply use more real fruit, no concentrates.

By increasing the fruit content, Mór Taste tastes fruitier and doesn't need any added sweetness. More fruit and less sweetness - Yum!

How do you preserve the jams? You need sugar for preservation, right?

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You don't necessarily need sugar for preservation. Through pasteurisation, the jam is preserved well as long as it's closed.

However, after opening, you should use a clean spoon to prevent nasty microorganisms from getting into the jar (Mór Taste is jam-packed with real fruit, even microorganisms prefer it over regular jams). When using a clean spoon and keeping it closed in the fridge, your jam should be good to eat for a few weeks.

Our jam is great with...

Being very low in sugar and tasting so incredibly fruity, Mór Taste is great on bread but also perfect with

Bread and Toast

A little softer than other jams, Mór Taste is great on any type of bread or toast.

Pancakes

Use as a filling or just smother over freshly made pancakes. Yummy.

Freshly baked scones

A warm scone, freshly made with cream (or butter?) and topped with Mór Taste. 😋

Baking

Lower in sugar, Mór Taste is perfect for baking.

Straight from the spoon

With Mór Taste, there's nothing to hold you back. Low in sugar but very high in fruit, you can just eat it straight away.

Still want to learn Mór?

Simply fill out the form below and we get back to you as soon as we're finished making jam for the day.