Other brands add concentrated fruit juices (such as unsweetened grape juice), which is nothing else than - sugar. Mór Taste is currently the only brand in Ireland that actually reduces the sweetness to a minimum creating that fruity but less sweet taste.

We would never add sweeteners or other artificial ingredients to our jams. Instead, we simply use more real fruit, no concentrates.

By increasing the fruit content, Mór Taste tastes fruitier and doesn't need any added sweetness. More fruit and less sweetness - Yum!

You don't necessarily need sugar for preservation. Through pasteurisation, the jam is preserved well as long as it's closed.

However, after opening, you should use a clean spoon to prevent nasty microorganisms from getting into the jar (Mór Taste is jam-packed with real fruit, even microorganisms prefer it over regular jams). When using a clean spoon and keeping it closed in the fridge, your jam should be good to eat for a few weeks.