3 of our tasty jams are hitting all Lidl and Aldi stores in Ireland from the 13th March. Once they’re gone, they’re gone - so hurry to secure yours and sidestep any disappointment.

Mór Taste jams are made with a simple yet powerful philosophy: more real fruit, more fibre. Unlike other jams that have a high level of sugar or sugar alternatives (such as fruit juice concentrate), Mór Taste jams are packed with a higher percentage of real fruit. This means that every spoonful of Mór Taste jam is not only delicious but also contributes to your daily fibre intake.

This is the Glecksteinhütte near Grindelwald, Switzerland. Unfortunately, I never made it up there (the photos were taken by my wife) - read here why.

The authors found "significant harmful associations" between dietary sugar consumption and diabetes, gout, obesity, high blood pressure, heart attacks, strokes, asthma, tooth decay, depression, premature death and some cancers - including breast, prostate and pancreatic cancer.

Rather than spreading high-sugar jam, marmalade, syrup, chocolate spread or honey on your toast, try a ... reduced-sugar jam or fruit spread, sliced banana or lower-fat cream cheese instead.

Mór Taste (The Jam People) have been awarded as best Food & Drink Startup 2022 by the Shelf Life Magazine

Our cherry Jam has won the Blas na h’Éireann Gold Award 2022, making it the best in the country.

The FSAI (Food Safety Authority Ireland) has published their target of Food Reformulation in Ireland. 

We're prepared for the sugar reduction as we already reduced sugar by much more than 20%.

The Mór Taste Cherry Jam was awarded with a Great Taste Star 2022. We're incredibly proud that the taste was considered worth an award, as our focus is on reducing sugar to a minimum.

The EFSA (European Food Safety Authority) has published their new safety assessment of sugars in the diet and their potential links to health problems.

Mór Taste is the only brand in Ireland that reduces the amount of free sugars in jams to an absolute minimum (while tasting great).