3 of our tasty jams are hitting all Lidl stores in Ireland and Northern Ireland from the 19th September. Choose from our incredibly fruity Raspberry Jam, Cherry Jam and Blueberry Jam.

Mór Taste jams are made with a simple yet powerful philosophy: more real fruit, more fibre. Unlike other jams that have a high level of sugar or sugar alternatives (such as fruit juice concentrate), Mór Taste jams are packed with a higher percentage of real fruit. This means that every spoonful of Mór Taste jam is not only delicious but also contributes to your daily fibre intake.

This is the Glecksteinhütte near Grindelwald, Switzerland. Unfortunately, I never made it up there (the photos were taken by my wife) - read here why.

Mór Taste is now available in SuperValu stores in the SouthEast Find Mór Taste Cherry Jam and Raspberry Jam in the following SuperValu stores: Pettitt's SuperValu Wexford St Aidans Pettitt's SuperValu Enniscorthy Pettitt's SuperValu Gorey Murphy's SuperValu Rosslare Harbour Wallace's SuperValu Wellingtonbridge O'Reilly's SuperValu Bunclody

Mór Taste has been chosen as one of the finalists of the Grow with Aldi programme.

This means that we're now available in all 157 Aldi stores across Ireland and Northern Ireland - for a limited time only.

The authors found "significant harmful associations" between dietary sugar consumption and diabetes, gout, obesity, high blood pressure, heart attacks, strokes, asthma, tooth decay, depression, premature death and some cancers - including breast, prostate and pancreatic cancer.

Rather than spreading high-sugar jam, marmalade, syrup, chocolate spread or honey on your toast, try a ... reduced-sugar jam or fruit spread, sliced banana or lower-fat cream cheese instead.

Mór Taste (The Jam People) have been awarded as best Food & Drink Startup 2022 by the Shelf Life Magazine

Our cherry Jam has won the Blas na h’Éireann Gold Award 2022, making it the best in the country.

The FSAI (Food Safety Authority Ireland) has published their target of Food Reformulation in Ireland. 

We're prepared for the sugar reduction as we already reduced sugar by much more than 20%.