The FSAI (Food Safety Authority Ireland) has published their target for Food Reformulation in Ireland:

"Over four years (2021-2025), the Department of Health aims to reduce calories, saturated fat, sugar and salt in the Irish diet. Food companies are being asked to use less of these target nutrients in many everyday foods. The voluntary goals finalised in December 2021 are intended to help people improve their diet and their overall health."

The target sugar reduction for jams in Ireland is 20%. 

Did you know: Mór Taste jams are already reduced in sugar by 50% and more! We're prepared - and you already can enjoy some low-sugar jams now that are even tasting better than regular jams. :-)