More fruit, less sugar: Mór Taste jams are made with 85% real fruit

  • More real fruit, more fruity flavour, Mór Taste
  • Less sugar, less sweetness, less calories
  • No concentrates, no preservatives, no palm oil

Sweet, itsn't it?

The fruity taste of Mór Taste has convinced judges of The Great Taste, Blas na h'Éireann and more

The fruity taste of Mór Taste has convinced judges of The Great Taste, Blas na h'Éireann and more

€3,70
Raspberry Jam
Mor Taste
€3,70
Cherry Jam
Mor Taste
€3,70
4 Berry Jam
Mor Taste
€3,70
Blueberry Jam
Mor Taste
€3,70
Mango Jam
Mor Taste
Eaten up

What customers say about Mór Taste:

It's fecking delicious.

How do they manage to make it so fruity?

Actually tastes like fruit.

This made me realise how sweet other jam actually is.

It's the nicest jam I've tasted yet.

Mór Taste is the perfect match

As Mór Taste jams contain much more real fruit than any other jam on ther market, it's a great match for your bread and toast, but also for much more:

Pancakes

Use as a filling or just smother over freshly made pancakes. Yummy.

Yogurt

Feeling hungry and fancy a healthy and delicious snack? Swirl some Mór Taste into a yogurt and enjoy.

Porridge

Upgrade your breakfast tomorrow morning. High in Fibre and Low in sugar, this will keep you fuller for longer.

Mór Taste is the perfect match

As Mór Taste jams contain much more real fruit than any other jam on ther market, it's a great match for your bread and toast, but also for much more:

Pancakes

Use as a filling or just smother over freshly made pancakes. Yummy.

Yogurt

Feeling hungry and fancy a healthy and delicious snack? Swirl some Mór Taste into a yogurt and enjoy.

Porridge

Upgrade your breakfast tomorrow morning. High in Fibre and Low in sugar, this will keep you fuller for longer.

Cherry Jam
Cherry Jam
Cherry Jam
Cherry Jam
Cherry Jam
Best Irish Jam and Great Taste Star 2022:

Cherry Jam

Cherry Jam

€3,70

Shipping calculated at checkout.

Less sugar but Mór Taste!

Our Cherry Jam was awarded the best Irish Jam in 2022, winning the Blas na h‘Éireann Gold Award. 🥳

No more 50% sugar in jams! (See here why). Instead of using a lot of sugar, we reduce the sugar to the absolute minimum. We don’t even add any other form of sweetness (such as concentrated fruit juice or artificial sweeteners). Instead, we simply use more cherries. A lot of cherries!

The Mór Taste Cherry Jam has a much higher content of real fruit than other jams. That’s why its consistency is softer, making it a perfect addition to bread, toast and scones - but also much more: Spoon this luscious fruity jam on pancakes, yoghurt or porridge - or eat it straight from the jar.

And, with such a high content of real fruit, our Cherry Jam is even High in Fibre: With 3.7g per 100g it contains more Fibre than any other Jam in Ireland. It's not only tasty, it's also good for you and your gut bacteria.

High sugar, fruit juice concentrate or sweeteners in jams? Not with Mór Taste! 

Join the Jam Revolution today!

Ingredients

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Cherries (85%), Sugar, Gelling Agent Pectin

Nutritional Values

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Typical Values per 100g:
Energy: 487kJ/116kcal
Fat: 0g
of which saturates: 0g
Carbohydrate: 28.6g
of which sugars: 20g
Fibre: 3.7g
Protein: 0.5g
Salt: 0.02g

Other information

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Blas na h'Éireann Gold Award 2022
Great Taste Star 2022

Prepared with 88g of Fruit per 100g
Total Sugar content 25g per 100g

May contain pits or parts thereof.
Use a clean spoon, it will last longer after opening.

Net Weight

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195g

Why don’t you use “no added sugar”, like some other jams do?

🧃 Because “no added sugar” can be misleading. Some brands use claims like "no added sugar" or "nothing but fruit" and pour in fruit juice concentrate instead. That’s still sugar. It’s just coming from a different (and often ultra-processed) source. And here’s the thing: your body doesn’t care where sugar comes from.

Whether it’s made from sugar beet, sugar cane, or fruit juice concentrate, once it enters your bloodstream as glucose and fructose, your body reacts the same way. Insulin is released, and if there’s too much sugar too often, it can make us sick - over time contributing to issues like insulin resistance, weight gain, diabetes and more.

We do things differently.

Mór Taste is made with 85% real fruit, which brings natural flavour and much reduced sweetness - no concentrates, no sweeteners, no shortcuts.


👎 51% fruit + concentrate = more sweetness, more sugar.
👍 85% real fruit = less sweetness, more honesty.

We don’t play sugar games - we just use more REAL fruit (in this case raspberries).

FAQ

There are other jams that are made with fruit only. Why should I chose Mór Taste?

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Other brands add concentrated fruit juices (such as unsweetened grape juice), which is nothing else than - sugar. Mór Taste is currently the only brand in Ireland that actually reduces the sweetness to a minimum creating that fruity but less sweet taste.

Do you add sweeteners?

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We would never add sweeteners or other artificial ingredients to our jams. Instead, we simply use more real fruit, no concentrates.

By increasing the fruit content, Mór Taste tastes fruitier and doesn't need any added sweetness. More fruit and less sweetness - Yum!

How do you preserve the jams? You need sugar for preservation, right?

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You don't necessarily need sugar for preservation. Through pasteurisation, the jam is preserved well as long as it's closed.

However, after opening, you should use a clean spoon to prevent nasty microorganisms from getting into the jar (Mór Taste is jam-packed with real fruit, even microorganisms prefer it over regular jams). When using a clean spoon and keeping it closed in the fridge, your jam should be good to eat for a few weeks.

Still want to learn Mór?

Simply fill out the form below and we get back to you as soon as we're finished making jam for the day.