Less sugar but Mór Taste!

No more 50% sugar in jams! (See here why).

Instead of using a lot of sugar, we reduce the sugar to the absolute minimum. We don’t even add any other form of sweetness (such as concentrated fruit juice or artificial sweeteners). Instead, we simply use more rhubarb. A lot of rhubarb!

The Mór Taste Rhubarb & Vanilla Jam has a much higher content of real fruit than other jams. That’s why its consistency is softer, making it a perfect addition to bread, toast and scones - but also much more: Spoon this luscious fruity jam on pancakes, yoghurt or porridge - or eat it straight from the jar.

And, with such a high content of real fruit, our Rhubarb & Vanilla Jam is even High in Fibre: With 3.2g per 100g it contains more Fibre than any other Jam in Ireland. It's not only tasty, it's also good for you and your gut bacteria.

High sugar, fruit juice concentrate or sweeteners in jams? Not with Mór Taste! 

Join the Jam Revolution today!